Michelle P. Kraus, Ph.D.
Expert Witness on Social Media, User Generated Content, and Silicon
Dr. Michelle Kraus is
Managing Partner, Technology and Politics – a global strategic advisory
and expert witness group specializing in technology, innovation, social media,
user generated content, and digital analytics.
Dr. Kraus' tech clients
include: Apple, APCO Worldwide, Compaq Computers (HP), Digital
Fisher-Price Toys, IBM, Maxis (EA), Pearltrees, Quarterdeck, Silicon Valley
Bank, Tata Communications, and The Well,
among many other tech companies. Her non-profit clients include: the California League of Conservation
Voters (CLCV), League of Cities, NOW,
Planned Parenthood, Sierra Club, TEDx, and the Women's Media Center.
Dr. Kraus is Co-Founder
and Board Member of US-ASIA Innovation Gateway that works with delegations from China's top Business
Schools and Silicon Valley.
Contact Dr. Kraus by
phone at +1(650) 218-5540 or via email at michelle at krausx.com.
Expert Witness Litigation and Digital Strategy Consulting
Dr. Kraus is an expert
witness on cases of: defamation and libel over social networks; user generated
content including the explosion of video over the Internet; venture capital
formation, angel investing, and funding; Silicon Valley white collar crime; software
and technology licensing; and copyright.
Dr. Kraus was an expert
witness for the US Attorney's office on white collar crime specific to Silicon
Valley venture financing and wire/mail fraud.
Working in the new areas
of cyber law, Dr. Kraus served as an expert witness for a case of defamation
over social networks – addressing the emerging issues of damages
association with user-generated content.
She also has advised and
worked with law firms on litigation strategy, mediation strategy, and negotiations
for Silicon Valley companies.
Dr. Kraus also advises
start-ups on IP strategy, protection and valuation.
She developed and taught
courses on Open Source Licensing, and is featured in Open Magazine for her expertise.
Digital Media and Analytics
Dr. Kraus was CEO of
MagicMaker, one of the earliest digital content studios in Silicon Valley in
partnerships with Apple, NetPower, SONY and award winning science fiction
writer, Alan Dean Foster.
She has worked with
digital and social media efforts for APCO Worldwide involving crisis management and threat
Dr. Kraus developed the
first online advertising programs used in a CA statewide election in 2006
She also designed,
developed and managed an independent expenditure for one of the first
Presidential digital campaigns in the 2008 Presidential campaign that used
early Google Ad Sense and Ad Words influencing Primary election results.
Dr. Kraus developed one
of the first online cause-related campaigns (NotUndertheBus.com) employing
again the first use of animation in coordination with the Women's Media Center
based in NYC.
Software and Technology Licensing
Dr. Kraus is a software
and technology expert in licensing for affiliate, open source and consumer
electronics content licensing.
She was the CEO of
Digital Campaigns, the first technology-based analytics and outreach platform
for political and non-profit campaigns. She helped pioneer the development of
standards for voter outreach and their underlying analytics. She then took both
the national organizations of Planned Parenthood of America and the Sierra Club
online, and developed their strategies for their first use of digital content.
Dr. Kraus was Co-Founder
and CEO of Carbon Tracing providing real-time trusted data for the trading of carbon
commodities, and endorsed by many of the leaders in the clean tech arena.
Dr. Kraus was CEO of
OpenSales that developed Linux-based solutions for e-commerce and e-warehousing
of goods and services modeled after a clean room version of the landmark
company, e-Toys. Michelle developed partnerships with VA Linux Systems and Red
Dr. Kraus was public
company turnaround CEO of Sanctuary Woods Multimedia Corporation (SWMC). She
oversaw the integration of multiple companies in multiple countries and the
transfer from the Canadian Stock Exchange to the NYSE. SWMC became the leader in educational software
arena with partnerships with the NFL and MLB that launched one of the first
social networks in the industry.
Dr. Kraus advises
developers all over the world including those from Asia, Israel and Europe. She
consulted at Apple to
develop a worldwide developer portfolio yielding over thousand developers with
over ten licensed affiliate label products published by their subsidiary Claris.
Dr. Kraus was strategic
advisor for Chris Kelly's CA Attorney General race. Kelly was formerly the
founding Chief Privacy Officer of Facebook for over 5 years.
She was Chief Marketing
Officer to BIA, a
leader in the legal tech and eDiscovery arena where she advised the founders
and management team on their new and innovative web-based eDiscovery solution,
better known as TotalDiscovery.com.
Dr. Kraus currently
serves on the Board of Directors of SheHeroes – a nonprofit dedicated to expanding
career options for young girls (8 to 13 years old) in science, technology,
engineering, and mathematics (STEM).
Kraus advised on the creation of multiple TEDx programs in Silicon Valley. She
also was an advisor to Singularity University in technology,
privacy and social venture (2012) when the first social drone venture was
launched – Matternet, and continues to add
insight to the various start-ups, programs and tracks.
She has over 100
publications and has given many
lectures at conferences and companies.
Education, Teaching and Publications
Michelle received her
B.A. with honors from Douglass College, Rutgers University; her M.A. from the
University of Michigan where she was a Horace Rackham Scholar; and her Ph.D. in
from Carnegie-Mellon University where she was funded both by Carnegie and
Rockefeller. She has taught at Rutgers University, the University of Michigan,
and more recently at Singularity University.